Produce was created as a lifestyle-driven apparel brand centered around local culture, and community. In collaboration with The Last Carrot, the goal was to create a brand that visually and conceptually connected wellness with streetwear.
I led the brand development from concept to physical production.
Brand Development
I created the foundational identity system for Produce, including:
Logo design
Brand direction and visual identity
Typography selection
Color palette development
Overall brand aesthetic and positioning
Social & Digital Presence
To establish the brand’s voice and community presence:
Managed and created social media content
Developed visual campaigns
Designed paid advertisements
Built cohesive brand storytelling across platforms
Catalog Design & Print Production
I designed a full product catalog to showcase the apparel collection with intentional layout, hierarchy, and visual flow.
Beyond design, I handled production by:
Screen printing garments
Printing catalog materials
Overseeing physical output to ensure brand consistency
