The Last Carrot required a cohesive merchandise and in-store promotional system that aligned with their health conscious, lifestyle driven brand. My role focused on translating the brand identity into tangible retail products and in store visual presence.

This project centered on physical brand experience from merchandise design to storefront execution.

Merchandise Development

I designed and prepared branded merchandise that extended The Last Carrot’s identity beyond the storefront.

Apparel graphics for lifestyle branding

Custom mug designs for retail and promotional use

Sticker designs for brand visibility and community engagement

Storefront & Visual Presence

To strengthen physical visibility and brand recognition:

Designed and installed window vinyl graphics

Ensured legibility and street-level impact

Maintained alignment with the brand’s health-forward aesthetic

Retail Installation Setup

I assisted in setting up the merchandise display installation, organizing layout and presentation to:

Maximize product visibility

Improve flow within the retail space

Encourage impulse purchases

Maintain a clean, cohesive shopping experience